Nike x Casamigos
Final assignment for Advertising Concept Development at Michigan State University.
About Nike x Casamigos
This was a group assignment for Advertising Concept Development. The assignment was to come up with a brand activation that highlighted a collaboration of two popular brands. My group decided to go with Nike and Casamigos. Bringing the two brands together to put on an event called "Shots 4 Shots" a basketball themed social event that would feature Casamigos tequila.
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In addition we made some custom Nike x Casamigos dunks to go with the event. The shoes are a staple of the collaboration and would create a lot of buzz around the two brands given the rarity of the shoe model and collaboration.
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I was in charge of making the flyer. I did the design and copy for the flyer and applied the shoes to the mockup.