Digital Detox
Assignment for Introduction to Interactive Advertising Design at Michigan State University.
About Digital Detox
The assignment was to come up with a method to reduce screen time and device usage. This was a group assignment, that I took the lead on. My idea for our group's approach to this project was for Apple to launch a new iPhone, however this would be much different than adding a better camera or some new emojis.
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The iPhone would essentially be reverting back to its original model with only essential capabilities, however it would still have a modern iOS. The functions of this new product would be limited to call, text, weather, music, camera, calculator, calendar, search engine and music. Eliminating social media and games, along with any other useless functions would cause people to spend less time on their phones and use it more as a tool, rather than a life companion.
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I took the lead on the concepts and making these advertisements. The inspiration for the advertisements was taken from original apple ads from the late 90s, which used a very minimalist theme and primarily consisted of just some clever text and an image.