Birdwatchers to Ballwatchers
Spec campaign for NBA

Young Shits Advertising Club
Illsutrator, Photoshop, Gemini AI, Midjourney AI

Americans 65+ aren’t watching the NBA, despite having more time on their hands than any other age.

So, what are they doing?
Oscar Golden: Art Direction, Design
Rachel Narbo: Copy


Setup

Stunt & Social


Gameday Experience